diff --git a/common/messages/de.json b/common/messages/de.json
index edda4fb0..314473e5 100644
--- a/common/messages/de.json
+++ b/common/messages/de.json
@@ -1159,6 +1159,7 @@
   "profile.optional.category.interested_in": "Wen ich suche",
   "profile.optional.category.morality": "Moral",
   "profile.optional.category.personal_info": "Persönliche Informationen",
+  "profile.optional.category.photos": "Fotos",
   "profile.optional.category.psychology": "Psychologie",
   "profile.optional.category.relationships": "Beziehungen",
   "profile.optional.category.substances": "Substanzen",
@@ -1195,7 +1196,6 @@
   "profile.optional.num_kids": "Aktuelle Anzahl von Kindern",
   "profile.optional.og_card": "Profilkarte",
   "profile.optional.orientation": "Sexuelle Orientierung",
-  "profile.optional.photos": "Fotos",
   "profile.optional.photo_reminder": "Eines können wir nicht für Sie ausfüllen: Ihre Fotos. Sie sind das Erste, was die Leute ansehen — gehen Sie also nicht, ohne ein paar hinzuzufügen.",
   "profile.optional.photo_reminder.cta": "Zu den Fotos",
   "profile.optional.political_beliefs": "Politische Ansichten",
diff --git a/common/messages/fr.json b/common/messages/fr.json
index 902ed14a..3f93f2e4 100644
--- a/common/messages/fr.json
+++ b/common/messages/fr.json
@@ -1158,6 +1158,7 @@
   "profile.optional.category.interested_in": "Ce que je recherche",
   "profile.optional.category.morality": "Moralité",
   "profile.optional.category.personal_info": "Infos personnelles",
+  "profile.optional.category.photos": "Photos",
   "profile.optional.category.psychology": "Psychologie",
   "profile.optional.category.relationships": "Relations",
   "profile.optional.category.substances": "Substances",
@@ -1194,7 +1195,6 @@
   "profile.optional.num_kids": "Nombre actuel d'enfants",
   "profile.optional.og_card": "Carte de profil",
   "profile.optional.orientation": "Orientation sexuelle",
-  "profile.optional.photos": "Photos",
   "profile.optional.photo_reminder": "Une chose que nous ne pouvons pas remplir à votre place : vos photos. C'est la première chose que les gens regardent, alors ne partez pas sans en ajouter quelques-unes.",
   "profile.optional.photo_reminder.cta": "Aller aux photos",
   "profile.optional.political_beliefs": "Opinions politiques",
diff --git a/web/components/optional-profile-form.tsx b/web/components/optional-profile-form.tsx
index f154c224..48005f10 100644
--- a/web/components/optional-profile-form.tsx
+++ b/web/components/optional-profile-form.tsx
@@ -777,9 +777,13 @@ export const OptionalProfileUserForm = (props: {
           )}
         </Col>
 
-        <Col className={clsx(colClassName)} ref={photosRef}>
-          <label className={clsx(labelClassName)}>{t('profile.optional.photos', 'Photos')}</label>
+        {/* Its own section rather than the tail of Personal Information. Photos are a hero field —
+            the first thing anyone looks at on the finished profile — and as the last row of a
+            section about height and ethnicity they were something you scrolled past on the way
+            somewhere else, with no entry in the index to come back to. */}
+        <Category title={t('profile.optional.category.photos', 'Photos')} />
 
+        <Col className={clsx(colClassName)} ref={photosRef}>
           {/*<div className="mb-1">*/}
           {/*  A real or stylized photo of you is required.*/}
           {/*</div>*/}