diff --git a/common/messages/de.json b/common/messages/de.json
index 99f5a9c4..7a05a20b 100644
--- a/common/messages/de.json
+++ b/common/messages/de.json
@@ -494,6 +494,12 @@
   "messages.you_prefix": "Sie: ",
   "messaging.email_verification_required": "Sie müssen Ihre E-Mail überprüfen, um Personen zu schreiben.",
   "messaging.send_thoughtful_message": "Sende ihnen eine durchdachte Nachricht",
+  "send_message.placeholder": "Was hat dich an {name}s Profil wirklich angesprochen? Was möchtest du gemeinsam erkunden?",
+  "send_message.title": "Beginne ein bedeutungsvolles Gespräch",
+  "send_message.guidance": "Compass geht um Tiefe. Nimm dir einen Moment, um etwas Echtes zu schreiben.",
+  "send_message.keywords_hint": "Füge einige von {name}s Themen in deine Nachricht ein",
+  "send_message.more_chars": "{count} Zeichen mehr",
+  "send_message.ready": "Bereit zu senden",
   "more_options_user.ban_user": "Benutzer sperren",
   "more_options_user.banned": "Gesperrt",
   "more_options_user.banning": "Sperre...",
@@ -1130,7 +1136,6 @@
   "security.seo.title": "Sicherheit",
   "security.title": "Sicherheit",
   "send_message.button_label": "Nachricht",
-  "send_message.title": "Kontakt",
   "settings.action.cancel": "Abbrechen",
   "settings.action.save": "Speichern",
   "settings.connection_preferences.description": "Kontrollieren Sie, wie andere sich mit Ihnen verbinden können.",
diff --git a/common/messages/fr.json b/common/messages/fr.json
index cc73424c..aa40a2fa 100644
--- a/common/messages/fr.json
+++ b/common/messages/fr.json
@@ -494,6 +494,12 @@
   "messages.you_prefix": "Vous : ",
   "messaging.email_verification_required": "Vous devez vérifier votre e-mail pour pouvoir envoyer des messages.",
   "messaging.send_thoughtful_message": "Envoyez-leur un message réfléchi",
+  "send_message.placeholder": "Qu'est-ce qui vous a vraiment touché dans le profil de {name} ? Qu'aimeriez-vous explorer ensemble ?",
+  "send_message.title": "Commencez une conversation qui a du sens",
+  "send_message.guidance": "Prenez un moment pour écrire quelque chose d'authentique.",
+  "send_message.keywords_hint": "Insérez quelques-uns des sujets de {name} dans votre message",
+  "send_message.more_chars": "{count} caractères de plus",
+  "send_message.ready": "Prêt à envoyer",
   "more_options_user.ban_user": "Bannir l'utilisateur",
   "more_options_user.banned": "Banni",
   "more_options_user.banning": "Bannissement...",
@@ -1129,7 +1135,6 @@
   "security.seo.title": "Sécurité",
   "security.title": "Sécurité",
   "send_message.button_label": "Contacter",
-  "send_message.title": "Contactez",
   "settings.action.cancel": "Annuler",
   "settings.action.save": "Enregistrer",
   "settings.connection_preferences.description": "Contrôlez comment les autres peuvent se connecter avec vous.",
diff --git a/web/components/comments/comment-input.tsx b/web/components/comments/comment-input.tsx
index 9c320393..963f277d 100644
--- a/web/components/comments/comment-input.tsx
+++ b/web/components/comments/comment-input.tsx
@@ -131,6 +131,7 @@ export function CommentInputTextArea(props: {
   cancelEditing?: () => void
   isSubmitting: boolean
   submitOnEnter?: boolean
+  isDisabled?: boolean
   isEditing?: boolean
   commentTypes?: CommentType[]
 }) {
@@ -144,6 +145,7 @@ export function CommentInputTextArea(props: {
     replyTo,
     commentTypes = ['comment'],
     cancelEditing,
+    isDisabled,
   } = props
   const t = useT()
 
@@ -200,7 +202,7 @@ export function CommentInputTextArea(props: {
         {user && !isSubmitting && submit && commentTypes.includes('repost') && (
           <Tooltip text={'Post question & comment to your followers'} className={'mt-2'}>
             <button
-              disabled={!editor || editor.isEmpty}
+              disabled={isDisabled || !editor || editor.isEmpty}
               className="text-ink-500 hover:text-ink-700 active:bg-ink-300 disabled:text-ink-300 px-2 transition-colors"
               onClick={() => submit('repost')}
             >
@@ -220,10 +222,10 @@ export function CommentInputTextArea(props: {
             </button>
           </Row>
         )}
-        {!isSubmitting && submit && commentTypes.includes('comment') && (
+        {!isSubmitting && !isDisabled && submit && commentTypes.includes('comment') && (
           <button
             className="text-ink-500 hover:text-ink-700 active:bg-ink-300 disabled:text-ink-300 px-4 transition-colors"
-            disabled={!editor || editor.isEmpty}
+            disabled={isDisabled || !editor || editor.isEmpty}
             onClick={() => submit('comment')}
           >
             <PaperAirplaneIcon className="m-0 h-[25px] w-[22px] p-0" />
diff --git a/web/components/messaging/send-message-button.tsx b/web/components/messaging/send-message-button.tsx
index 9f67b4a9..ae614798 100644
--- a/web/components/messaging/send-message-button.tsx
+++ b/web/components/messaging/send-message-button.tsx
@@ -1,5 +1,6 @@
 import clsx from 'clsx'
 import {MAX_COMMENT_LENGTH} from 'common/comment'
+import {Profile} from 'common/profiles/profile'
 import {User} from 'common/user'
 import {findKey} from 'lodash'
 import {useRouter} from 'next/router'
@@ -9,10 +10,8 @@ import {Button} from 'web/components/buttons/button'
 import {CommentInputTextArea} from 'web/components/comments/comment-input'
 import {Col} from 'web/components/layout/col'
 import {Modal, MODAL_CLASS} from 'web/components/layout/modal'
-import {Row} from 'web/components/layout/row'
 import {EmailVerificationPrompt} from 'web/components/messaging/email-verification-prompt'
 import {useTextEditor} from 'web/components/widgets/editor'
-import {Title} from 'web/components/widgets/title'
 import {Tooltip} from 'web/components/widgets/tooltip'
 import {useFirebaseUser} from 'web/hooks/use-firebase-user'
 import {useSortedPrivateMessageMemberships} from 'web/hooks/use-private-messages'
@@ -24,13 +23,15 @@ import {useT} from 'web/lib/locale'
 export const SendMessageButton = (props: {
   toUser: User
   currentUser: User | undefined | null
+  profile: Profile
   includeLabel?: boolean
   circleButton?: boolean
   text?: string
   tooltipText?: string
   disabled?: boolean
 }) => {
-  const {toUser, currentUser, includeLabel, circleButton, text, tooltipText, disabled} = props
+  const {toUser, currentUser, profile, includeLabel, circleButton, text, tooltipText, disabled} =
+    props
   const firebaseUser = useFirebaseUser()
   const router = useRouter()
   const privateUser = usePrivateUser()
@@ -60,7 +61,13 @@ export const SendMessageButton = (props: {
     key: `compose-new-message-${toUser.id}`,
     size: 'sm',
     max: MAX_COMMENT_LENGTH,
-    // placeholder: t('send_message.placeholder', '...'),
+    placeholder: t(
+      'send_message.placeholder',
+      `What genuinely resonated with you in {name}'s profile? What would you like to explore together?`,
+      {name: toUser.name},
+    ),
+    className: 'min-h-[150px]',
+    nRowsMin: 3,
   })
 
   useEffect(() => {
@@ -97,6 +104,36 @@ export const SendMessageButton = (props: {
     router.push(`/messages/${res.channelId}`)
   }
 
+  const [insertedChips, setInsertedChips] = useState<string[]>([])
+
+  const toggleChip = (label: string) => {
+    if (!editor) return
+
+    const alreadyInserted = insertedChips.includes(label)
+
+    if (alreadyInserted) {
+      // remove the token from the editor text
+      const current = editor.getText()
+      const cleaned = current.replace(new RegExp(`\\s?${label}`, 'gi'), '').trim()
+      editor.commands.setContent(cleaned)
+      setInsertedChips((prev) => prev.filter((c) => c !== label))
+    } else {
+      // append at cursor (or end)
+      editor.chain().focus().insertContent(` ${label}`).run()
+      setInsertedChips((prev) => [...prev, label])
+    }
+  }
+
+  const MIN_CHARS = 200
+
+  const charCount = editor?.getText().trim().length ?? 0
+  const pct = Math.min((charCount / MIN_CHARS) * 100, 100)
+  // Smooth color transition from red (0%) to green (100%)
+  const r = pct < 50 ? 255 : Math.round(((100 - pct) / 50) * 255)
+  const g = pct < 50 ? Math.round((pct / 50) * 255) : 255
+  const b = Math.round(0)
+  const barColor = `rgb(${r}, ${g}, ${b})`
+
   if (privateUser?.blockedByUserIds.includes(toUser.id)) return null
 
   return (
@@ -143,19 +180,78 @@ export const SendMessageButton = (props: {
 
       <Modal open={openComposeModal} setOpen={setOpenComposeModal}>
         <Col className={MODAL_CLASS}>
-          <Row className={'w-full'}>
-            <Title className={'!mb-2'}>
-              {t('send_message.title', 'Message')} {toUser.name}
-            </Title>
-          </Row>
+          <Col className={'w-full'}>
+            <p className={'!mb-2 text-xl font-bold'}>
+              {t('send_message.title', 'Start a meaningful conversation')}
+            </p>
+            <p className={'guidance'}>
+              {t(
+                'send_message.guidance',
+                'Compass is about depth. Take a moment to write something genuine.',
+              )}
+            </p>
+          </Col>
+
           {firebaseUser?.emailVerified ? (
-            <CommentInputTextArea
-              editor={editor}
-              user={currentUser}
-              submit={sendMessage}
-              isSubmitting={!editor || submitting}
-              submitOnEnter={false}
-            />
+            <>
+              {!!profile.keywords?.length && (
+                <div className={'w-full border border-canvas-100 rounded-xl p-2'}>
+                  <p className={'text-ink-1000/55 mb-2 text-xs'}>
+                    {t(
+                      'send_message.keywords_hint',
+                      `Insert some of {name} topics in your message`,
+                      {name: toUser.name},
+                    )}
+                  </p>
+                  <div className={'flex flex-wrap gap-2'}>
+                    {profile.keywords.map((k) => (
+                      <button
+                        key={k}
+                        type={'button'}
+                        onClick={() => toggleChip(k)}
+                        className={clsx(
+                          'text-xs px-3 py-1 rounded-full transition-colors',
+                          insertedChips.includes(k)
+                            ? 'bg-primary-200 border border-primary-300'
+                            : 'bg-canvas-100 hover:bg-canvas-200',
+                        )}
+                      >
+                        {k}
+                      </button>
+                    ))}
+                  </div>
+                </div>
+              )}
+              <CommentInputTextArea
+                editor={editor}
+                user={currentUser}
+                submit={sendMessage}
+                isSubmitting={!editor || submitting}
+                isDisabled={charCount < MIN_CHARS}
+                submitOnEnter={false}
+              />
+
+              {/* quality meter */}
+              <div className={'mt-2 w-full flex items-center gap-3'}>
+                <div
+                  className={
+                    'h-1 flex-1 rounded-full bg-canvas-100 border border-canvas-300 overflow-hidden'
+                  }
+                >
+                  <div
+                    className={'h-full rounded-full transition-all duration-300'}
+                    style={{backgroundColor: barColor, width: `${pct}%`}}
+                  />
+                </div>
+                <span className={'tabular-nums guidance shrink-0'}>
+                  {charCount < MIN_CHARS
+                    ? t('send_message.more_chars', '{count} more characters', {
+                        count: MIN_CHARS - charCount,
+                      })
+                    : t('send_message.ready', 'Ready to send')}
+                </span>
+              </div>
+            </>
           ) : (
             <EmailVerificationPrompt t={t} className="max-w-xl" />
           )}
diff --git a/web/components/optional-profile-form.tsx b/web/components/optional-profile-form.tsx
index 36b4d43d..50607504 100644
--- a/web/components/optional-profile-form.tsx
+++ b/web/components/optional-profile-form.tsx
@@ -45,7 +45,6 @@ import {Input} from 'web/components/widgets/input'
 import {RadioToggleGroup} from 'web/components/widgets/radio-toggle-group'
 import {Select} from 'web/components/widgets/select'
 import {Slider} from 'web/components/widgets/slider'
-import {Title} from 'web/components/widgets/title'
 import {ChoiceMap, ChoiceSetter, useChoicesContext} from 'web/hooks/use-choices'
 import {api} from 'web/lib/api'
 import {useLocale, useT} from 'web/lib/locale'
@@ -277,9 +276,13 @@ export const OptionalProfileUserForm = (props: {
 
   return (
     <>
-      <Title>{t('profile.optional.subtitle', 'Optional information')}</Title>
-
       <Col className={'gap-8'}>
+        <p className={'guidance'}>
+          {t(
+            'profile.optional.subtitle',
+            'Although all the fields below are optional, they will help people better understand you and connect with you.',
+          )}
+        </p>
         <Category title={t('profile.llm.extract.title', 'Auto-fill')} className={'mt-0'} />
         <LLMExtractSection
           parsingEditor={parsingEditor}
diff --git a/web/components/profile/connect-actions.tsx b/web/components/profile/connect-actions.tsx
index f7b99aa1..f92b5619 100644
--- a/web/components/profile/connect-actions.tsx
+++ b/web/components/profile/connect-actions.tsx
@@ -93,6 +93,7 @@ export function ConnectActions(props: {profile: Profile; user: User}) {
             <SendMessageButton
               toUser={user}
               currentUser={currentUser}
+              profile={profile}
               text={t('messaging.send_thoughtful_message', 'Send them a thoughtful message')}
             />
           ) : (
diff --git a/web/components/profile/profile-header.tsx b/web/components/profile/profile-header.tsx
index 3a07b999..41393650 100644
--- a/web/components/profile/profile-header.tsx
+++ b/web/components/profile/profile-header.tsx
@@ -221,6 +221,7 @@ export default function ProfileHeader(props: {
               <SendMessageButton
                 toUser={user}
                 currentUser={currentUser}
+                profile={profile}
                 tooltipText={tooltipText}
                 disabled={!profile.allow_direct_messaging}
               />
diff --git a/web/components/widgets/editor.tsx b/web/components/widgets/editor.tsx
index 7e45b135..32bf2278 100644
--- a/web/components/widgets/editor.tsx
+++ b/web/components/widgets/editor.tsx
@@ -84,9 +84,11 @@ export function useTextEditor(props: {
   extensions?: Extensions
   className?: string
   onChange?: () => void
+  nRowsMin?: number
 }) {
-  const {placeholder, className, max, defaultValue, size = 'md', key, onChange} = props
+  const {placeholder, className, max, defaultValue, size = 'md', key, onChange, nRowsMin} = props
   const simple = size === 'sm'
+  const minRows = nRowsMin ?? (simple ? 2 : 3)
 
   const [content, setContent] = usePersistentLocalState<JSONContent | undefined>(
     undefined,
@@ -116,7 +118,7 @@ export function useTextEditor(props: {
         'dark:[&_.ProseMirror-gapcursor]:after:border-white', // gap cursor
         className,
       ),
-      style: `min-height: ${1 + 1.625 * (simple ? 2 : 3)}em`, // 1em padding + 1.625 lines per row
+      style: `min-height: ${1 + 1.625 * minRows}em`, // 1em padding + 1.625 lines per row
     },
   })
 
@@ -149,7 +151,7 @@ export function useTextEditor(props: {
       Placeholder.configure({
         placeholder,
         emptyEditorClass:
-          'before:content-[attr(data-placeholder)] before:text-ink-500 before:float-left before:h-0 cursor-text',
+          'before:content-[attr(data-placeholder)] before:text-ink-1000/55 before:text-sm before:float-left before:h-0 cursor-text',
       }),
       CharacterCount.configure({limit: max}),
       ...(props.extensions ?? []),
diff --git a/web/components/widgets/likes-display.tsx b/web/components/widgets/likes-display.tsx
index f8e85cf3..d484371b 100644
--- a/web/components/widgets/likes-display.tsx
+++ b/web/components/widgets/likes-display.tsx
@@ -1,167 +1,167 @@
-import {UserIcon} from '@heroicons/react/24/solid'
-import {LikeData, ShipData} from 'common/api/profile-types'
-import {Profile} from 'common/profiles/profile'
-import {keyBy, orderBy} from 'lodash'
-import Image from 'next/image'
-import Link from 'next/link'
-import {Col} from 'web/components/layout/col'
-import {SendMessageButton} from 'web/components/messaging/send-message-button'
-import {Avatar, EmptyAvatar} from 'web/components/widgets/avatar'
-import {Carousel} from 'web/components/widgets/carousel'
-import {UserLink} from 'web/components/widgets/user-link'
-import {useProfileByUserId} from 'web/hooks/use-profile'
-import {useUser} from 'web/hooks/use-user'
-import {useUserById} from 'web/hooks/use-user-supabase'
-
-import {Subtitle} from './profile-subtitle'
-import {ShipsList} from './ships-display'
-
-export const LikesDisplay = (props: {
-  likesGiven: LikeData[]
-  likesReceived: LikeData[]
-  ships: ShipData[]
-  refreshShips: () => Promise<void>
-  profileProfile: Profile
-}) => {
-  const {likesGiven, likesReceived, ships, refreshShips, profileProfile} = props
-
-  const likesGivenByUserId = keyBy(likesGiven, (l) => l.user_id)
-  const likesReceivedByUserId = keyBy(likesReceived, (l) => l.user_id)
-  const mutualLikeUserIds = Object.keys(likesGivenByUserId).filter(
-    (userId) => likesReceivedByUserId[userId],
-  )
-
-  const mutualLikes = mutualLikeUserIds.map((user_id) => {
-    const likeGiven = likesGivenByUserId[user_id]
-    const likeReceived = likesReceivedByUserId[user_id]
-    const created_time = Math.max(likeGiven.created_time, likeReceived.created_time)
-    return {user_id, created_time}
-  })
-  const sortedMutualLikes = orderBy(mutualLikes, 'created_time', 'desc')
-  const onlyLikesGiven = likesGiven.filter((l) => !likesReceivedByUserId[l.user_id])
-  const onlyLikesReceived = likesReceived.filter((l) => !likesGivenByUserId[l.user_id])
-
-  if (
-    sortedMutualLikes.length === 0 &&
-    onlyLikesReceived.length === 0 &&
-    onlyLikesGiven.length === 0 &&
-    ships.length === 0
-  ) {
-    return null
-  }
-
-  return (
-    <Col className="gap-4">
-      {sortedMutualLikes.length > 0 && (
-        <Col className="gap-2">
-          <Subtitle>Mutual likes</Subtitle>
-          <Carousel>
-            {sortedMutualLikes.map((like) => {
-              return (
-                <MatchTile
-                  key={like.user_id}
-                  matchUserId={like.user_id}
-                  profileProfile={profileProfile}
-                />
-              )
-            })}
-          </Carousel>
-        </Col>
-      )}
-
-      {onlyLikesReceived.length > 0 && (
-        <LikesList label="Likes received" likes={onlyLikesReceived} />
-      )}
-      {onlyLikesGiven.length > 0 && <LikesList label="Likes given" likes={onlyLikesGiven} />}
-      {ships.length > 0 && (
-        <ShipsList
-          label="Shipped with"
-          ships={ships}
-          profileProfile={profileProfile}
-          refreshShips={refreshShips}
-        />
-      )}
-    </Col>
-  )
-}
-
-const LikesList = (props: {label: string; likes: LikeData[]}) => {
-  const {label, likes} = props
-
-  const maxShown = 50
-  const truncatedLikes = likes.slice(0, maxShown)
-
-  return (
-    <Col className="gap-1">
-      <Subtitle>{label}</Subtitle>
-      {truncatedLikes.length > 0 ? (
-        <Carousel className="w-full" labelsParentClassName="gap-0">
-          {truncatedLikes.map((like) => (
-            <UserAvatar className="-ml-1 first:ml-0" key={like.user_id} userId={like.user_id} />
-          ))}
-        </Carousel>
-      ) : (
-        <div className="text-ink-500">None</div>
-      )}
-    </Col>
-  )
-}
-
-const UserAvatar = (props: {userId: string; className?: string}) => {
-  const {userId, className} = props
-  const profile = useProfileByUserId(userId)
-  const user = useUserById(userId)
-
-  // console.debug('UserAvatar', user?.username, profile?.pinned_url)
-
-  if (!profile) return <EmptyAvatar className={className} size={10} />
-  return <Avatar className={className} avatarUrl={profile.pinned_url} username={user?.username} />
-}
-
-export const MatchTile = (props: {profileProfile: Profile; matchUserId: string}) => {
-  const {matchUserId, profileProfile} = props
-  const profile = useProfileByUserId(matchUserId)
-  const user = useUserById(matchUserId)
-  const currentUser = useUser()
-  const isYourMatch = currentUser?.id === profileProfile.user_id
-
-  if (!profile || !user) return <Col className="mb-2 h-[184px] w-[200px] shrink-0"></Col>
-  const {pinned_url} = profile
-
-  return (
-    <Col className="mb-2 w-[200px] shrink-0 overflow-hidden rounded">
-      <Col className="bg-canvas-0 w-full px-4 py-2">
-        <UserLink
-          className={
-            'hover:text-primary-500 text-ink-1000 truncate font-semibold transition-colors'
-          }
-          user={user}
-          hideBadge
-        />
-      </Col>
-      <Col className="relative h-36 w-full overflow-hidden">
-        {pinned_url ? (
-          <Link href={`/${user.username}`}>
-            <Image
-              src={pinned_url}
-              // You must set these so we don't pay an extra $1k/month to vercel
-              width={200}
-              height={144}
-              alt={`${user.username}`}
-              className="h-36 w-full object-cover"
-            />
-          </Link>
-        ) : (
-          <Col className="bg-ink-300 h-full w-full items-center justify-center">
-            <UserIcon className="h-20 w-20" />
-          </Col>
-        )}
-        {isYourMatch && (
-          <Col className="absolute right-3 top-2 gap-2">
-            <SendMessageButton toUser={user as any} currentUser={currentUser} circleButton />
-          </Col>
-        )}
-      </Col>
-    </Col>
-  )
-}
+// import {UserIcon} from '@heroicons/react/24/solid'
+// import {LikeData, ShipData} from 'common/api/profile-types'
+// import {Profile} from 'common/profiles/profile'
+// import {keyBy, orderBy} from 'lodash'
+// import Image from 'next/image'
+// import Link from 'next/link'
+// import {Col} from 'web/components/layout/col'
+// import {SendMessageButton} from 'web/components/messaging/send-message-button'
+// import {Avatar, EmptyAvatar} from 'web/components/widgets/avatar'
+// import {Carousel} from 'web/components/widgets/carousel'
+// import {UserLink} from 'web/components/widgets/user-link'
+// import {useProfileByUserId} from 'web/hooks/use-profile'
+// import {useUser} from 'web/hooks/use-user'
+// import {useUserById} from 'web/hooks/use-user-supabase'
+//
+// import {Subtitle} from './profile-subtitle'
+// import {ShipsList} from './ships-display'
+//
+// export const LikesDisplay = (props: {
+//   likesGiven: LikeData[]
+//   likesReceived: LikeData[]
+//   ships: ShipData[]
+//   refreshShips: () => Promise<void>
+//   profileProfile: Profile
+// }) => {
+//   const {likesGiven, likesReceived, ships, refreshShips, profileProfile} = props
+//
+//   const likesGivenByUserId = keyBy(likesGiven, (l) => l.user_id)
+//   const likesReceivedByUserId = keyBy(likesReceived, (l) => l.user_id)
+//   const mutualLikeUserIds = Object.keys(likesGivenByUserId).filter(
+//     (userId) => likesReceivedByUserId[userId],
+//   )
+//
+//   const mutualLikes = mutualLikeUserIds.map((user_id) => {
+//     const likeGiven = likesGivenByUserId[user_id]
+//     const likeReceived = likesReceivedByUserId[user_id]
+//     const created_time = Math.max(likeGiven.created_time, likeReceived.created_time)
+//     return {user_id, created_time}
+//   })
+//   const sortedMutualLikes = orderBy(mutualLikes, 'created_time', 'desc')
+//   const onlyLikesGiven = likesGiven.filter((l) => !likesReceivedByUserId[l.user_id])
+//   const onlyLikesReceived = likesReceived.filter((l) => !likesGivenByUserId[l.user_id])
+//
+//   if (
+//     sortedMutualLikes.length === 0 &&
+//     onlyLikesReceived.length === 0 &&
+//     onlyLikesGiven.length === 0 &&
+//     ships.length === 0
+//   ) {
+//     return null
+//   }
+//
+//   return (
+//     <Col className="gap-4">
+//       {sortedMutualLikes.length > 0 && (
+//         <Col className="gap-2">
+//           <Subtitle>Mutual likes</Subtitle>
+//           <Carousel>
+//             {sortedMutualLikes.map((like) => {
+//               return (
+//                 <MatchTile
+//                   key={like.user_id}
+//                   matchUserId={like.user_id}
+//                   profileProfile={profileProfile}
+//                 />
+//               )
+//             })}
+//           </Carousel>
+//         </Col>
+//       )}
+//
+//       {onlyLikesReceived.length > 0 && (
+//         <LikesList label="Likes received" likes={onlyLikesReceived} />
+//       )}
+//       {onlyLikesGiven.length > 0 && <LikesList label="Likes given" likes={onlyLikesGiven} />}
+//       {ships.length > 0 && (
+//         <ShipsList
+//           label="Shipped with"
+//           ships={ships}
+//           profileProfile={profileProfile}
+//           refreshShips={refreshShips}
+//         />
+//       )}
+//     </Col>
+//   )
+// }
+//
+// const LikesList = (props: {label: string; likes: LikeData[]}) => {
+//   const {label, likes} = props
+//
+//   const maxShown = 50
+//   const truncatedLikes = likes.slice(0, maxShown)
+//
+//   return (
+//     <Col className="gap-1">
+//       <Subtitle>{label}</Subtitle>
+//       {truncatedLikes.length > 0 ? (
+//         <Carousel className="w-full" labelsParentClassName="gap-0">
+//           {truncatedLikes.map((like) => (
+//             <UserAvatar className="-ml-1 first:ml-0" key={like.user_id} userId={like.user_id} />
+//           ))}
+//         </Carousel>
+//       ) : (
+//         <div className="text-ink-500">None</div>
+//       )}
+//     </Col>
+//   )
+// }
+//
+// const UserAvatar = (props: {userId: string; className?: string}) => {
+//   const {userId, className} = props
+//   const profile = useProfileByUserId(userId)
+//   const user = useUserById(userId)
+//
+//   // console.debug('UserAvatar', user?.username, profile?.pinned_url)
+//
+//   if (!profile) return <EmptyAvatar className={className} size={10} />
+//   return <Avatar className={className} avatarUrl={profile.pinned_url} username={user?.username} />
+// }
+//
+// export const MatchTile = (props: {profileProfile: Profile; matchUserId: string}) => {
+//   const {matchUserId, profileProfile} = props
+//   const profile = useProfileByUserId(matchUserId)
+//   const user = useUserById(matchUserId)
+//   const currentUser = useUser()
+//   const isYourMatch = currentUser?.id === profileProfile.user_id
+//
+//   if (!profile || !user) return <Col className="mb-2 h-[184px] w-[200px] shrink-0"></Col>
+//   const {pinned_url} = profile
+//
+//   return (
+//     <Col className="mb-2 w-[200px] shrink-0 overflow-hidden rounded">
+//       <Col className="bg-canvas-0 w-full px-4 py-2">
+//         <UserLink
+//           className={
+//             'hover:text-primary-500 text-ink-1000 truncate font-semibold transition-colors'
+//           }
+//           user={user}
+//           hideBadge
+//         />
+//       </Col>
+//       <Col className="relative h-36 w-full overflow-hidden">
+//         {pinned_url ? (
+//           <Link href={`/${user.username}`}>
+//             <Image
+//               src={pinned_url}
+//               // You must set these so we don't pay an extra $1k/month to vercel
+//               width={200}
+//               height={144}
+//               alt={`${user.username}`}
+//               className="h-36 w-full object-cover"
+//             />
+//           </Link>
+//         ) : (
+//           <Col className="bg-ink-300 h-full w-full items-center justify-center">
+//             <UserIcon className="h-20 w-20" />
+//           </Col>
+//         )}
+//         {isYourMatch && (
+//           <Col className="absolute right-3 top-2 gap-2">
+//             <SendMessageButton toUser={user as any} currentUser={currentUser} circleButton />
+//           </Col>
+//         )}
+//       </Col>
+//     </Col>
+//   )
+// }
diff --git a/web/lib/util/strings.ts b/web/lib/util/strings.ts
new file mode 100644
index 00000000..88b27283
--- /dev/null
+++ b/web/lib/util/strings.ts
@@ -0,0 +1,6 @@
+/**
+ * Returns the possessive form of a name.
+ * Adds 's unless the name already ends with s, in which case just adds '.
+ */
+export const possessive = (name: string) =>
+  name.endsWith('s') ? `${name}'` : `${name}'s`