diff --git a/backend/api/src/get-likes-and-ships.ts b/backend/api/src/get-likes-and-ships.ts
index 5a024999..5c9bf7ab 100644
--- a/backend/api/src/get-likes-and-ships.ts
+++ b/backend/api/src/get-likes-and-ships.ts
@@ -20,10 +20,10 @@ export const getLikesAndShipsMain = async (userId: string) => {
     created_time: number
   }>(
     `
-      select target_id, love_likes.created_time
-      from love_likes
-      join profiles on profiles.user_id = love_likes.target_id
-      join users on users.id = love_likes.target_id
+      select target_id, profile_likes.created_time
+      from profile_likes
+      join profiles on profiles.user_id = profile_likes.target_id
+      join users on users.id = profile_likes.target_id
       where creator_id = $1
         and looking_for_matches
         and profiles.pinned_url is not null
@@ -42,10 +42,10 @@ export const getLikesAndShipsMain = async (userId: string) => {
     created_time: number
   }>(
     `
-      select creator_id, love_likes.created_time
-      from love_likes
-      join profiles on profiles.user_id = love_likes.creator_id
-      join users on users.id = love_likes.creator_id
+      select creator_id, profile_likes.created_time
+      from profile_likes
+      join profiles on profiles.user_id = profile_likes.creator_id
+      join users on users.id = profile_likes.creator_id
       where target_id = $1
         and looking_for_matches
         and profiles.pinned_url is not null
diff --git a/backend/api/src/has-free-like.ts b/backend/api/src/has-free-like.ts
index 44014848..df7158c7 100644
--- a/backend/api/src/has-free-like.ts
+++ b/backend/api/src/has-free-like.ts
@@ -17,7 +17,7 @@ export const getHasFreeLike = async (userId: string) => {
   const likeGivenToday = await pg.oneOrNone<object>(
     `
     select 1
-    from love_likes
+    from profile_likes
     where creator_id = $1
       and created_time at time zone 'UTC' at time zone 'America/Los_Angeles' >= (now() at time zone 'UTC' at time zone 'America/Los_Angeles')::date
       and created_time at time zone 'UTC' at time zone 'America/Los_Angeles' < ((now() at time zone 'UTC' at time zone 'America/Los_Angeles')::date + interval '1 day')
diff --git a/backend/api/src/like-profile.ts b/backend/api/src/like-profile.ts
index 4726d7b9..2d9c7318 100644
--- a/backend/api/src/like-profile.ts
+++ b/backend/api/src/like-profile.ts
@@ -1,6 +1,6 @@
 import { createSupabaseDirectClient } from 'shared/supabase/init'
 import { APIError, APIHandler } from './helpers/endpoint'
-import { createLoveLikeNotification } from 'shared/create-love-notification'
+import { createProfileLikeNotification } from 'shared/create-love-notification'
 import { getHasFreeLike } from './has-free-like'
 import { log } from 'shared/utils'
 import { tryCatch } from 'common/util/try-catch'
@@ -15,7 +15,7 @@ export const likeProfile: APIHandler<'like-profile'> = async (props, auth) => {
   if (remove) {
     const { error } = await tryCatch(
       pg.none(
-        'delete from love_likes where creator_id = $1 and target_id = $2',
+        'delete from profile_likes where creator_id = $1 and target_id = $2',
         [creatorId, targetUserId]
       )
     )
@@ -28,8 +28,8 @@ export const likeProfile: APIHandler<'like-profile'> = async (props, auth) => {
 
   // Check if like already exists
   const { data: existing } = await tryCatch(
-    pg.oneOrNone<Row<'love_likes'>>(
-      'select * from love_likes where creator_id = $1 and target_id = $2',
+    pg.oneOrNone<Row<'profile_likes'>>(
+      'select * from profile_likes where creator_id = $1 and target_id = $2',
       [creatorId, targetUserId]
     )
   )
@@ -48,8 +48,8 @@ export const likeProfile: APIHandler<'like-profile'> = async (props, auth) => {
 
   // Insert the new like
   const { data, error } = await tryCatch(
-    pg.one<Row<'love_likes'>>(
-      'insert into love_likes (creator_id, target_id) values ($1, $2) returning *',
+    pg.one<Row<'profile_likes'>>(
+      'insert into profile_likes (creator_id, target_id) values ($1, $2) returning *',
       [creatorId, targetUserId]
     )
   )
@@ -59,7 +59,7 @@ export const likeProfile: APIHandler<'like-profile'> = async (props, auth) => {
   }
 
   const continuation = async () => {
-    await createLoveLikeNotification(data)
+    await createProfileLikeNotification(data)
   }
 
   return {
diff --git a/backend/shared/src/create-love-notification.ts b/backend/shared/src/create-love-notification.ts
index 2b184954..8f19bab7 100644
--- a/backend/shared/src/create-love-notification.ts
+++ b/backend/shared/src/create-love-notification.ts
@@ -6,7 +6,7 @@ import { Notification } from 'common/notifications'
 import { insertNotificationToSupabase } from './supabase/notifications'
 import { getProfile } from './love/supabase'
 
-export const createLoveLikeNotification = async (like: Row<'love_likes'>) => {
+export const createProfileLikeNotification = async (like: Row<'profile_likes'>) => {
   const { creator_id, target_id, like_id } = like
 
   const targetPrivateUser = await getPrivateUser(target_id)
@@ -16,7 +16,7 @@ export const createLoveLikeNotification = async (like: Row<'love_likes'>) => {
 
   const { sendToBrowser } = getNotificationDestinationsForUser(
     targetPrivateUser,
-    'new_love_like'
+    'new_profile_like'
   )
   if (!sendToBrowser) return
 
@@ -24,11 +24,11 @@ export const createLoveLikeNotification = async (like: Row<'love_likes'>) => {
   const notification: Notification = {
     id,
     userId: target_id,
-    reason: 'new_love_like',
+    reason: 'new_profile_like',
     createdTime: Date.now(),
     isSeen: false,
     sourceId: like_id,
-    sourceType: 'love_like',
+    sourceType: 'profile_like',
     sourceUpdateType: 'created',
     sourceUserName: profile.user.name,
     sourceUserUsername: profile.user.username,
diff --git a/backend/supabase/migration.sql b/backend/supabase/migration.sql
index 2b8b8892..7b23b31d 100644
--- a/backend/supabase/migration.sql
+++ b/backend/supabase/migration.sql
@@ -11,7 +11,7 @@ BEGIN;
 \i backend/supabase/prompt_answers.sql
 \i backend/supabase/profile_comments.sql
 \i backend/supabase/compatibility_answers.sql
-\i backend/supabase/love_likes.sql
+\i backend/supabase/profile_likes.sql
 \i backend/supabase/love_questions.sql
 \i backend/supabase/love_ships.sql
 \i backend/supabase/love_stars.sql
diff --git a/backend/supabase/love_likes.sql b/backend/supabase/profile_likes.sql
similarity index 58%
rename from backend/supabase/love_likes.sql
rename to backend/supabase/profile_likes.sql
index c9e00645..cc4230bf 100644
--- a/backend/supabase/love_likes.sql
+++ b/backend/supabase/profile_likes.sql
@@ -1,17 +1,17 @@
-CREATE TABLE IF NOT EXISTS love_likes (
+CREATE TABLE IF NOT EXISTS profile_likes (
     created_time TIMESTAMPTZ DEFAULT now() NOT NULL,
     creator_id TEXT NOT NULL,
     like_id TEXT DEFAULT random_alphanumeric(12) NOT NULL,
     target_id TEXT NOT NULL,
-    CONSTRAINT love_likes_pkey PRIMARY KEY (creator_id, like_id)
+    CONSTRAINT profile_likes_pkey PRIMARY KEY (creator_id, like_id)
 );
 
 -- Row Level Security
-ALTER TABLE love_likes ENABLE ROW LEVEL SECURITY;
+ALTER TABLE profile_likes ENABLE ROW LEVEL SECURITY;
 
 -- Policies
-DROP POLICY IF EXISTS "public read" ON love_likes;
-CREATE POLICY "public read" ON love_likes
+DROP POLICY IF EXISTS "public read" ON profile_likes;
+CREATE POLICY "public read" ON profile_likes
     FOR SELECT USING (true);
 
 -- Indexes
@@ -19,4 +19,4 @@ CREATE POLICY "public read" ON love_likes
 -- so we do not recreate that. Additional indexes:
 
 CREATE INDEX IF NOT EXISTS user_likes_target_id_raw
-    ON public.love_likes (target_id);
+    ON public.profile_likes (target_id);
diff --git a/common/src/notifications.ts b/common/src/notifications.ts
index 2d463872..a7e92675 100644
--- a/common/src/notifications.ts
+++ b/common/src/notifications.ts
@@ -32,7 +32,7 @@ export type Notification = {
 export const NOTIFICATION_TYPES_TO_SELECT = [
   'new_match', // new match markets
   'comment_on_profile', // endorsements
-  'love_like',
+  'profile_like',
   'love_ship',
 ]
 
diff --git a/common/src/supabase/schema.ts b/common/src/supabase/schema.ts
index 4c1bdd4a..745a4318 100644
--- a/common/src/supabase/schema.ts
+++ b/common/src/supabase/schema.ts
@@ -136,7 +136,7 @@ export type Database = {
         }
         Relationships: []
       }
-      love_likes: {
+      profile_likes: {
         Row: {
           created_time: string
           creator_id: string
diff --git a/common/src/user-notification-preferences.ts b/common/src/user-notification-preferences.ts
index b7569e03..d8f623b8 100644
--- a/common/src/user-notification-preferences.ts
+++ b/common/src/user-notification-preferences.ts
@@ -6,7 +6,7 @@ export type notification_preference = keyof notification_preferences
 export type notification_preferences = {
   new_match: notification_destination_types[]
   new_endorsement: notification_destination_types[]
-  new_love_like: notification_destination_types[]
+  new_profile_like: notification_destination_types[]
   new_love_ship: notification_destination_types[]
   new_search_alerts: notification_destination_types[]
 
@@ -40,7 +40,7 @@ export const getDefaultNotificationPreferences = (isDev?: boolean) => {
     new_match: constructPref(true, true, true),
     new_search_alerts: constructPref(true, true, true),
     new_endorsement: constructPref(true, true, true),
-    new_love_like: constructPref(true, false, false),
+    new_profile_like: constructPref(true, false, false),
     new_love_ship: constructPref(true, false, false),
 
     // User-related
diff --git a/web/components/notification-items.tsx b/web/components/notification-items.tsx
index 362d9c32..1682dba5 100644
--- a/web/components/notification-items.tsx
+++ b/web/components/notification-items.tsx
@@ -30,8 +30,8 @@ export function NotificationItem(props: { notification: Notification }) {
     return <CommentOnProfileNotification {...params} />
   } else if (sourceType === 'new_match') {
     return <NewMatchNotification {...params} />
-  } else if (reason === 'new_love_like') {
-    return <LoveLikeNotification {...params} />
+  } else if (reason === 'new_profile_like') {
+    return <ProfileLikeNotification {...params} />
   } else if (reason === 'new_love_ship') {
     return <LoveShipNotification {...params} />
   } else {
@@ -119,7 +119,7 @@ export function NewMatchNotification(props: {
   )
 }
 
-function LoveLikeNotification(props: {
+function ProfileLikeNotification(props: {
   notification: Notification
   highlighted: boolean
   setHighlighted: (highlighted: boolean) => void
diff --git a/web/hooks/use-notifications.ts b/web/hooks/use-notifications.ts
index d5f78629..680dfa36 100644
--- a/web/hooks/use-notifications.ts
+++ b/web/hooks/use-notifications.ts
@@ -53,8 +53,8 @@ function groupGeneralNotifications(
       new Date(n.createdTime).toDateString() +
       (n.sourceType === 'betting_streak_bonus' || n.reason === 'quest_payout'
         ? 'quest_payout'
-        : n.sourceType === 'love_like'
-        ? 'love_like'
+        : n.sourceType === 'profile_like'
+        ? 'profile_like'
         : n.sourceType === 'love_ship'
         ? 'love_ship'
         : n.data?.isPartner
diff --git a/web/pages/notifications.tsx b/web/pages/notifications.tsx
index 11da222e..0efad59b 100644
--- a/web/pages/notifications.tsx
+++ b/web/pages/notifications.tsx
@@ -160,7 +160,7 @@ const LoadedNotificationSettings = (props: { privateUser: PrivateUser }) => {
       question: '... sends you a new message?',
     },
     {
-      type: 'new_love_like',
+      type: 'new_profile_like',
       question: '... likes your profile?',
     },
     {