clarify trademark and license interaction (#21019)

docs/docusaurus.config.ts

@@ -10,7 +10,7 @@ const config: Config = {
   baseUrl: "/",
   onBrokenLinks: "throw",
   onBrokenMarkdownLinks: "warn",
-  favicon: "img/favicon.ico",
+  favicon: "img/branding/favicon.ico",
   organizationName: "blakeblackshear",
   projectName: "frigate",
   themes: [
@@ -116,8 +116,8 @@ const config: Config = {
       title: "Frigate",
       logo: {
         alt: "Frigate",
-        src: "img/logo.svg",
-        srcDark: "img/logo-dark.svg",
+        src: "img/branding/logo.svg",
+        srcDark: "img/branding/logo-dark.svg",
       },
       items: [
         {
@@ -170,7 +170,7 @@ const config: Config = {
           ],
         },
       ],
-      copyright: `Copyright © ${new Date().getFullYear()} Blake Blackshear`,
+      copyright: `Copyright © ${new Date().getFullYear()} Frigate LLC`,
     },
   },
   plugins: [

docs/static/img/branding/LICENSE.md

@@ -0,0 +1,30 @@
+# COPYRIGHT AND TRADEMARK NOTICE
+
+The images, logos, and icons contained in this directory (the "Brand Assets") are
+proprietary to Frigate LLC and are NOT covered by the MIT License governing the
+rest of this repository.
+
+1. TRADEMARK STATUS
+   The "Frigate" name and the accompanying logo are common law trademarks™ of
+   Frigate LLC. Frigate LLC reserves all rights to these marks.
+
+2. LIMITED PERMISSION FOR USE
+   Permission is hereby granted to display these Brand Assets strictly for the
+   following purposes:
+   a. To execute the software interface on a local machine.
+   b. To identify the software in documentation or reviews (nominative use).
+
+3. RESTRICTIONS
+   You may NOT:
+   a. Use these Brand Assets to represent a derivative work (fork) as an official
+   product of Frigate LLC.
+   b. Use these Brand Assets in a way that implies endorsement, sponsorship, or
+   commercial affiliation with Frigate LLC.
+   c. Modify or alter the Brand Assets.
+
+If you fork this repository with the intent to distribute a modified or competing
+version of the software, you must replace these Brand Assets with your own
+original content.
+
+ALL RIGHTS RESERVED.
+Copyright (c) 2025 Frigate LLC.