diff --git a/go.mod b/go.mod
index e0c7459290..e4436069e0 100644
--- a/go.mod
+++ b/go.mod
@@ -81,7 +81,7 @@ require (
 	github.com/xhit/go-simple-mail/v2 v2.16.0
 	go-micro.dev/v4 v4.9.0
 	go.etcd.io/bbolt v1.3.7
-	go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp v0.42.1-0.20230608065455-5cc3715df180
+	go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp v0.43.0
 	go.opentelemetry.io/contrib/zpages v0.43.0
 	go.opentelemetry.io/otel v1.17.0
 	go.opentelemetry.io/otel/exporters/jaeger v1.17.0
diff --git a/go.sum b/go.sum
index 1cd15cead7..c2afe4da1c 100644
--- a/go.sum
+++ b/go.sum
@@ -1889,8 +1889,8 @@ go.opentelemetry.io/contrib v1.0.0 h1:khwDCxdSspjOLmFnvMuSHd/5rPzbTx0+l6aURwtQdf
 go.opentelemetry.io/contrib v1.0.0/go.mod h1:EH4yDYeNoaTqn/8yCWQmfNB78VHfGX2Jt2bvnvzBlGM=
 go.opentelemetry.io/contrib/instrumentation/google.golang.org/grpc/otelgrpc v0.36.4 h1:PRXhsszxTt5bbPriTjmaweWUsAnJYeWBhUMLRetUgBU=
 go.opentelemetry.io/contrib/instrumentation/google.golang.org/grpc/otelgrpc v0.36.4/go.mod h1:05eWWy6ZWzmpeImD3UowLTB3VjDMU1yxQ+ENuVWDM3c=
-go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp v0.42.1-0.20230608065455-5cc3715df180 h1:vx3BgH4QDw5zqcu8MPC43KPznuLJt7Ly6so2cUUwhu8=
-go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp v0.42.1-0.20230608065455-5cc3715df180/go.mod h1:/Q7SZ3KqNy3qTGotS1MKC8lO5z0CFSeacGbjfgMa4sk=
+go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp v0.43.0 h1:HKORGpiOY0R0nAPtKx/ub8/7XoHhRooP8yNRkuPfelI=
+go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp v0.43.0/go.mod h1:e+y1M74SYXo/FcIx3UATwth2+5dDkM8dBi7eXg1tbw8=
 go.opentelemetry.io/contrib/zpages v0.43.0 h1:3Vp9HDMY/lGe7UY8fDRGmwddCoAb7cACiAL2joIdJh8=
 go.opentelemetry.io/contrib/zpages v0.43.0/go.mod h1:goHRllQ1dASJ4KlVnIrTaWrFUIBbK1CMiGS10UF++VI=
 go.opentelemetry.io/otel v1.3.0/go.mod h1:PWIKzi6JCp7sM0k9yZ43VX+T345uNbAkDKwHVjb2PTs=
diff --git a/vendor/go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp/handler.go b/vendor/go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp/handler.go
index f103aa627d..123365caed 100644
--- a/vendor/go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp/handler.go
+++ b/vendor/go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp/handler.go
@@ -258,12 +258,18 @@ func setAfterServeAttributes(span trace.Span, read, wrote int64, statusCode int,
 	span.SetAttributes(attributes...)
 }
 
-// WithRouteTag annotates a span with the provided route name using the
-// RouteKey Tag.
+// WithRouteTag annotates spans and metrics with the provided route name
+// with HTTP route attribute.
 func WithRouteTag(route string, h http.Handler) http.Handler {
 	return http.HandlerFunc(func(w http.ResponseWriter, r *http.Request) {
+		attr := semconv.HTTPRouteKey.String(route)
+
 		span := trace.SpanFromContext(r.Context())
-		span.SetAttributes(semconv.HTTPRoute(route))
+		span.SetAttributes(attr)
+
+		labeler, _ := LabelerFromContext(r.Context())
+		labeler.Add(attr)
+
 		h.ServeHTTP(w, r)
 	})
 }
diff --git a/vendor/go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp/transport.go b/vendor/go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp/transport.go
index 24c8cb264c..e835cac12e 100644
--- a/vendor/go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp/transport.go
+++ b/vendor/go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp/transport.go
@@ -109,7 +109,7 @@ func (t *Transport) RoundTrip(r *http.Request) (*http.Response, error) {
 		ctx = httptrace.WithClientTrace(ctx, t.clientTrace(ctx))
 	}
 
-	r = r.WithContext(ctx)
+	r = r.Clone(ctx) // According to RoundTripper spec, we shouldn't modify the origin request.
 	span.SetAttributes(semconvutil.HTTPClientRequest(r)...)
 	t.propagators.Inject(ctx, propagation.HeaderCarrier(r.Header))
 
diff --git a/vendor/go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp/version.go b/vendor/go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp/version.go
index bbcbb74160..121c3d57ce 100644
--- a/vendor/go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp/version.go
+++ b/vendor/go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp/version.go
@@ -16,7 +16,7 @@ package otelhttp // import "go.opentelemetry.io/contrib/instrumentation/net/http
 
 // Version is the current release version of the otelhttp instrumentation.
 func Version() string {
-	return "0.42.0"
+	return "0.43.0"
 	// This string is updated by the pre_release.sh script during release
 }
 
diff --git a/vendor/modules.txt b/vendor/modules.txt
index c84d411c4d..9ad5a43217 100644
--- a/vendor/modules.txt
+++ b/vendor/modules.txt
@@ -1826,7 +1826,7 @@ go.opentelemetry.io/contrib
 ## explicit; go 1.18
 go.opentelemetry.io/contrib/instrumentation/google.golang.org/grpc/otelgrpc
 go.opentelemetry.io/contrib/instrumentation/google.golang.org/grpc/otelgrpc/internal
-# go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp v0.42.1-0.20230608065455-5cc3715df180
+# go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp v0.43.0
 ## explicit; go 1.19
 go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp
 go.opentelemetry.io/contrib/instrumentation/net/http/otelhttp/internal/semconvutil