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twenty/packages/twenty-docs/getting-started/introduction.mdx
Etienne 32e0425a65 Docs - Update getting started (#19976)
- Add product tour video
- Add new graphic design assets

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Co-authored-by: claude[bot] <41898282+claude[bot]@users.noreply.github.com>
Co-authored-by: Etienne <etiennejouan@users.noreply.github.com>
2026-04-22 14:52:52 +00:00

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---
title: Why Twenty
icon: "heart"
---
import { CardTitle } from "/snippets/card-title.mdx"
You've been choosing between software that's easy to start but impossible to change, and software that's flexible but takes months to set up. Twenty is the third option: **a production-ready CRM you can reshape as you go.**
## What makes Twenty different
Twenty is a platform you can build on, not a product you configure.
<CardGroup cols={2}>
<Card img="/images/user-guide/halftone/ai.png">
<CardTitle>Built for Agents</CardTitle>
Agents operate inside your data model with real permissions. Skills, Tools, MCP.
</Card>
<Card img="/images/user-guide/halftone/permissions.png">
<CardTitle>Secured Extensibility</CardTitle>
The flexibility of vibe-coded tools on secured foundations.
</Card>
<Card img="/images/user-guide/halftone/dev-api.png">
<CardTitle>Modern Stack</CardTitle>
React, TypeScript. Your team already knows how to extend Twenty. No proprietary languages, no gatekeeping.
</Card>
<Card img="/images/user-guide/halftone/dev-self-host.png">
<CardTitle>No Lock-In</CardTitle>
Open-source core, self-hostable, export your data anytime.
</Card>
</CardGroup>
## Who is Twenty for
- **Large enterprises replacing Salesforce** — your team
spends more time fighting the tool than using it.
You feel locked-in and the costs keep rising.
- **Startups with technical founders** — you've outgrown
spreadsheets and Notion. You have big ambitions and want
a CRM that scales with you.
- **GTM teams looking for an edge** — you want to build
your own lead scoring, your own enrichment, your own
outbound workflows.
- **Privacy-conscious organizations** — you need to
self-host and own your data end to end. Regulatory,
contractual, or just principle.
- **Salesforce partners** —
your developers are tired of presenting license cost increases to your clients.
You want a better DX, and to deliver projects faster at a lower license cost for your clients.
- **Web development agencies** — your team knows TypeScript, React,
and PostgreSQL. Twenty opens the CRM market
to you without learning APEX or getting proprietary certifications.
## Who Twenty is not for
- **Teams that want a CRM they never have to think
about.** Twenty rewards teams that want to stay close to
their tools and shape them over time. If you want
something fully managed, Pipedrive or
HubSpot will serve you well.
- **Companies that need hundreds of pre-built integrations
today.** Our ecosystem is growing fast, but it's not yet
as broad as Salesforce or HubSpot. If you're comfortable
building what's missing, you'll love it. If not, give us
another year.
- **Organizations where tools are chosen in boardrooms,
not by the people using them.** We don't do steak dinners
and executive briefings. We win with teams that have the
authority to pick their own tools.
<Card title="Ready to get started?" icon="rocket" href="/getting-started/quickstart">
Set up Twenty in under 5 minutes — cloud or self-hosted.
</Card>